Financial Industry: Making Money Marketing

Social media and blogging have become such an important part of small businesses, particularly those operated online. So we’ve put together another edition just to share some of the latest tips, tricks and tools for this incredibly important new approach to small business marketing sales and even management. Hope you enjoy.

How to

Making your WordPress blog more social. WordPress is one of the most popular blogging platforms available and making your blog more social with posts more easily shared on social networks is a great way to begin creating your own community around your brand. It’s a great example of how blogging and social media work together. Here are some simple plug-ins to get you started. Simple But Creative

Success Stories

Does social media really work? Need proof that use of social media is a truly effective marketing tool? This article looks at some real and measurable success from best selling author Timothy Ferriss. Ferriss has demonstrated the effectiveness of social media marketing on its most basic level in both the promotion of his first book The 4-Hour Workweek and more recently in promoting The 4-Hour Body, his latest book. Watch as even traditional media takes notice. Financial Times

Trends

Why Facebook might not be your best bet for social media marketing. A surprise contender seems to have surpassed Facebook for sheer volume of social referrals. Data suggests StumbleUpon has become a viable player along with other social media front runners and if you need further evidence of the increased impact this site is having you need only check the stats. Forbes

Tips for local social media marketing. Examples of local businesses using social media marketing are everywhere. If your business is not yet using them, well, you may be missing out. Check out this post from Phyllis Zimbler Miller with both examples of local social media marketing and ideas for what you could do to put your best social media foot forward. Miller Mosaic Social Media Marketing.

Three ways to boost your brand with social media. No matter what platform you use on social media, one of the key missions you must undertake is brand building. In simple terms, this means creating not only an awareness of your business product or service, but also a sense of what you stand for with a community who you hope will either become customers or create referrals for you. But how do you create this brand and what is the best way to start? BizSugar

Blogging

Why every small business owner needs one. Of course, blogs can certainly be small businesses in themselves, Jeannette Paladino, Writer-in-Chief of Write Speak Sell, argues these days your business really shouldn’t be without one. Jeannette helps businesses market themselves with social media and build brands online. Here’s why she thinks your business could benefit from blogging. Bloomberg BusinessWeek

So now you’ve got a business blog. But are you really getting the results that your want? If not, what steps could you take to improve your results? If you are already getting great results, what steps could you take to make those results even better. (Hey, there’s nothing wrong with improvement, no matter how well you’re doing.) Sometimes the simplest changes, say, the three steps suggested in this post, are all you need. webbed ink

Branding

Working on your online personality. When your social media account or blog becomes the main manifestation of your company, it can save a lot of huge marketing decisions and missteps (like spending money for TV ads or billboards that don’t adequately represent who your company is and what you represent) and replace them with lots of smaller mistakes that happen every time you sit down to create a post. Here are some keys to establishing an online personality that reflects your business in a better light every day. Technorati

10 tips to rock your blogging/social media world. Blogging is the original social media, before Facebook, Twitter or any of the rest. So, it’s not too surprising that some of the tips for improving your business blog have to do with making it interactive. Always keep your readers in mind and think about what they need…and what will make them want to come back for that next post. SearchEngineWatch

10 things wrong with your business blog. Conversely, there are a few things that will definitely hurt your blog, so don’t think just because your business has one everything is fine. It’s true that creating a blog is the first step to success in social media marketing and branding online. But remember that a bad blog will create a poor impression of your brand in the same way a good blog will create a good one. Make sure you don’t commit these deadly errors, or you will undo any positive impact your business blog might have. Daily Dose

10 Ways to Market Your Awesome Start-Up

For aspiring entrepreneurs, taking a concept from inception to launch can happen faster an cheaper than ever before. You just launched a shiny new site, and your product has been thoroughly tested and debugged — and now you’re in the hot seat (either from investors, co-workers, or yourself) to ramp up your almost non-existent marketing efforts.

Here are 10 relatively lightweight efforts (in no particular order) that just might get you on the cover of your favorite magazine before you know it:

10. Network / Hustle / Get After It: Sure, social tools have facilitated your digital hustle, but there’s no substitute for making great connections in person. Leverage your network to get bloggers, writers, creatives, and fellow entrepreneurs to write about you, think about your work, or at least like you enough to help you out down the road.

9. Add yourself to CrunchBase, which is an publicly editable Wikipedia of tech companies, people and investors.

8. Add yourself to YouNoodle, which is a place to meet other likeminded individuals.

7. Apply and participate in University or city/org sponsored business plan competitions. Keep in mind what the real value is here, it’s not necessarily the 10 or 20k prize money… but the random collection of angel investors, press, and talented technologists/creatives that hang around these events (even on other teams).

6. Add yourself to StartupWeekend’s Startup Database

5. Get to know your local StartupDigest leaders/editors

4. Get to know any local startup aggregators, like Proudly Made In DC or We Are NY Tech

3. Sponsor and attend events like Tech Cocktail or your local BarCamp

2. Apply for incubator/accelerator programs… see #7 for a similar value proposition.

1. Be excellent and build awesome stuff that people talk about.

Are we missing something? Undoubtedly so… let us know below!

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Monday, January 24, 2011

Making Money Marketing

How to

Success Stories

Trends

Blogging

Branding

10 Ways to Market Your Awesome Start-Up

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