Twitter, the company that early on never wanted to talk about money, now has a money-making strategy that it says is working well.
On Tuesday, Dick Costolo, Twitter’s chief operating officer, introduced some new ways Twitter will make money. Advertisers will soon be able to pay for Twitter to suggest that people follow their accounts, and next year Twitter advertising will expand to small businesses, which will be able to place ads using a self-serve system.
But another money-making idea for Twitter — the @earlybird e-commerce account that offered daily deals — will be discontinued, at least for now, because it did not work well apart from a few popular sales, he said.
“We’re definitely beyond the experimentation stage,” said Mr. Costolo, speaking at the Interactive Advertising Bureau’s Mixx conference in New York. “We feel like we’ve cracked the code on a new kind of advertising — advertising that starts out as organic content.”
He was referring to Promoted Tweets and Trends, the ads that companies like Starbucks and Virgin America buy on Twitter and that show up as the top Twitter post when people search for related words, or on the list of trending topics.
Advertisers pay anytime someone interacts with the Twitter post, by clicking on a link, forwarding the post to friends or replying to it. People click on these ads 5 percent of the time, Mr. Costolo said.
Companies will now also be able to buy ads to promote their accounts. Twitter suggests accounts that people should follow, based on their interests, and will use the same algorithm to suggest accounts that advertisers pay to promote.
That way, businesses have the chance to get their posts in front of followers through their free accounts every time they post, not just through ads, and people are choosing to see the posts.
Asked if companies will ever spend millions of dollars on Twitter, as they do on Google, Mr. Costolo said, “That day is right around the corner.” So far, about 40 companies have advertised and 80 percent have advertised more than once, he said. He expects that to be in the hundreds by the end of the year.
“Right now, there’s a line out the door to advertise with us and spend significant dollars with us,” Mr. Costolo said.
Twitter will develop a self-serve advertising system next year that will be easy for small businesses to use themselves, Mr. Costolo said. Companies like Google and Yelp offer a similar service. Twitter has been particularly valuable for small businesses, though it has been so valuable as a free service that it might be hard to convince them they should also pay for ads.
“There’s a portion of small businesses that will use Twitter and are happy with organic followers and will build organically, and that’s fine with us,” he said.
Finally, Mr. Costolo gave some new growth numbers — Twitter has more than 160 million users and is adding 370,000 a day — and said the company was working on ways to help users discover real-time events that are being discussed on Twitter, like conversations around an earthquake or sporting event.
What makes a man want to amass more money than God, and once he has, keep going? For each hedge-fund manager the answers are a little bit different, and a little bit the same. From today's Bloomberg Markets we believe we have identified the four primary things that motivated Harbinger Capital founder Philip Falcone (or as readers of this blog may know him, Mr. Lisa Falcone), whose fund made $11 billion betting against subprime, to become who he is today.
We begin with a sepia-tinted moment when Falcone first leaves his Minnesota hometown, all gawky of limb and Lionel Richie of hair, to seek his fortune in the big city.
Neil Sheehy, from nearby International Falls, had offered Falcone a ride to Harvard University, which had recruited both of them to play hockey for the Crimson. The car stalled in front of Falcone’s house, and Sheehy had to restart it on a hill while Falcone’s mother and one of his sisters sobbed their goodbyes.
“It’ll be all right, Mrs. Falcone; it’ll be all right,” Sheehy recalls telling Caroline Falcone as the car chugged to life and headed east.
Falcone was one of nine, and his mother still cared that he was leaving home! This is meaningful and leads us to Motivation 1: Phil can never let his mama down.
[To wit, later: "Galloway says he once set up a meeting for Falcone with a billionaire investor who was interested in Harbinger. Falcone said he couldn’t make the meeting because he had to go see his mother."]
Immediately after leaving home, life decided to punk young Philip by showing him that even when you think that things are tough, they can always get worse.
Falcone rode to Cambridge, Massachusetts, with his feet on the dashboard because Sheehy had packed a skate-sharpening machine on the floor of the front seat... Halfway there, the roof liner came loose and showered the young men with fiberglass insulation that stuck to them as they sweated in the late.
Motivation 2: The fuck he's going to go through something like that again. He is going to kick life's ass!
Then, he did not quite fit in at school.
Falcone was wide-eyed when he arrived at Harvard in 1980, says hockey teammate Greg Olson, who’s now a dentist in Minnetonka, Minnesota. “He was a deer in the headlights,” Olson says. After recovering from the initial shock, Falcone made himself something of a campus don. Hockey teammates called him “Fashion Phil” because he cared so much about his clothes, Olson says. He had a blue, three-piece suit that he wore often, and he always wore stylish shoes.
Motivation 3: Show those jerkoffs who called him a hick and a fag who the man is.
But after graduation, he was more confident.
[Wife Lisa] was working as a model when she met Phil Falcone through mutual friends at a Manhattan restaurant in the late 1980s.
Motivation 4: GIRLS!
Of course, a hot wife and incredible financial success doesn't keep the critics at bay. If anything, it just makes them worse.
“Just because a manager got the subprime trade right, it doesn’t necessarily mean he’s a skilled manager,” says Brad Balter, managing partner of Balter Capital Management LLC, a Boston-based firm that invests in hedge funds for clients. “There have been several funds that benefited from that bet in 2007 whose performance was mediocre before and continues to be mediocre today.”
Motivation 5: Show those jerkoffs who suggest he is a one-hit wonder who the man is. Then show them again. And again. Until he dies.
Falcone Losing Touch Borrowing From Funds While His Investors Denied Cash
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benchcraft company scam
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Twitter, the company that early on never wanted to talk about money, now has a money-making strategy that it says is working well.
On Tuesday, Dick Costolo, Twitter’s chief operating officer, introduced some new ways Twitter will make money. Advertisers will soon be able to pay for Twitter to suggest that people follow their accounts, and next year Twitter advertising will expand to small businesses, which will be able to place ads using a self-serve system.
But another money-making idea for Twitter — the @earlybird e-commerce account that offered daily deals — will be discontinued, at least for now, because it did not work well apart from a few popular sales, he said.
“We’re definitely beyond the experimentation stage,” said Mr. Costolo, speaking at the Interactive Advertising Bureau’s Mixx conference in New York. “We feel like we’ve cracked the code on a new kind of advertising — advertising that starts out as organic content.”
He was referring to Promoted Tweets and Trends, the ads that companies like Starbucks and Virgin America buy on Twitter and that show up as the top Twitter post when people search for related words, or on the list of trending topics.
Advertisers pay anytime someone interacts with the Twitter post, by clicking on a link, forwarding the post to friends or replying to it. People click on these ads 5 percent of the time, Mr. Costolo said.
Companies will now also be able to buy ads to promote their accounts. Twitter suggests accounts that people should follow, based on their interests, and will use the same algorithm to suggest accounts that advertisers pay to promote.
That way, businesses have the chance to get their posts in front of followers through their free accounts every time they post, not just through ads, and people are choosing to see the posts.
Asked if companies will ever spend millions of dollars on Twitter, as they do on Google, Mr. Costolo said, “That day is right around the corner.” So far, about 40 companies have advertised and 80 percent have advertised more than once, he said. He expects that to be in the hundreds by the end of the year.
“Right now, there’s a line out the door to advertise with us and spend significant dollars with us,” Mr. Costolo said.
Twitter will develop a self-serve advertising system next year that will be easy for small businesses to use themselves, Mr. Costolo said. Companies like Google and Yelp offer a similar service. Twitter has been particularly valuable for small businesses, though it has been so valuable as a free service that it might be hard to convince them they should also pay for ads.
“There’s a portion of small businesses that will use Twitter and are happy with organic followers and will build organically, and that’s fine with us,” he said.
Finally, Mr. Costolo gave some new growth numbers — Twitter has more than 160 million users and is adding 370,000 a day — and said the company was working on ways to help users discover real-time events that are being discussed on Twitter, like conversations around an earthquake or sporting event.
What makes a man want to amass more money than God, and once he has, keep going? For each hedge-fund manager the answers are a little bit different, and a little bit the same. From today's Bloomberg Markets we believe we have identified the four primary things that motivated Harbinger Capital founder Philip Falcone (or as readers of this blog may know him, Mr. Lisa Falcone), whose fund made $11 billion betting against subprime, to become who he is today.
We begin with a sepia-tinted moment when Falcone first leaves his Minnesota hometown, all gawky of limb and Lionel Richie of hair, to seek his fortune in the big city.
Neil Sheehy, from nearby International Falls, had offered Falcone a ride to Harvard University, which had recruited both of them to play hockey for the Crimson. The car stalled in front of Falcone’s house, and Sheehy had to restart it on a hill while Falcone’s mother and one of his sisters sobbed their goodbyes.
“It’ll be all right, Mrs. Falcone; it’ll be all right,” Sheehy recalls telling Caroline Falcone as the car chugged to life and headed east.
Falcone was one of nine, and his mother still cared that he was leaving home! This is meaningful and leads us to Motivation 1: Phil can never let his mama down.
[To wit, later: "Galloway says he once set up a meeting for Falcone with a billionaire investor who was interested in Harbinger. Falcone said he couldn’t make the meeting because he had to go see his mother."]
Immediately after leaving home, life decided to punk young Philip by showing him that even when you think that things are tough, they can always get worse.
Falcone rode to Cambridge, Massachusetts, with his feet on the dashboard because Sheehy had packed a skate-sharpening machine on the floor of the front seat... Halfway there, the roof liner came loose and showered the young men with fiberglass insulation that stuck to them as they sweated in the late.
Motivation 2: The fuck he's going to go through something like that again. He is going to kick life's ass!
Then, he did not quite fit in at school.
Falcone was wide-eyed when he arrived at Harvard in 1980, says hockey teammate Greg Olson, who’s now a dentist in Minnetonka, Minnesota. “He was a deer in the headlights,” Olson says. After recovering from the initial shock, Falcone made himself something of a campus don. Hockey teammates called him “Fashion Phil” because he cared so much about his clothes, Olson says. He had a blue, three-piece suit that he wore often, and he always wore stylish shoes.
Motivation 3: Show those jerkoffs who called him a hick and a fag who the man is.
But after graduation, he was more confident.
[Wife Lisa] was working as a model when she met Phil Falcone through mutual friends at a Manhattan restaurant in the late 1980s.
Motivation 4: GIRLS!
Of course, a hot wife and incredible financial success doesn't keep the critics at bay. If anything, it just makes them worse.
“Just because a manager got the subprime trade right, it doesn’t necessarily mean he’s a skilled manager,” says Brad Balter, managing partner of Balter Capital Management LLC, a Boston-based firm that invests in hedge funds for clients. “There have been several funds that benefited from that bet in 2007 whose performance was mediocre before and continues to be mediocre today.”
Motivation 5: Show those jerkoffs who suggest he is a one-hit wonder who the man is. Then show them again. And again. Until he dies.
Falcone Losing Touch Borrowing From Funds While His Investors Denied Cash
benchcraft company scam
Michelle Malkin » Good <b>News</b>: Dukakis Advising Democrats
Good News: Dukakis Advising Democrats. ... New Scapegoat for a Lousy Economy: Fox News is Hogging All the Success. September 28, 2010 04:34 PM by Doug Powers. 53 Comments | 2 Trackbacks ...
EXCLUSIVE: Rachel Zoe and Brad Goreski Calling It Quits — Amicably <b>...</b>
Thomas Evans/PatrickMcMullan.com/Sipa "Bananas!" Celeb stylist Rachel Zoe and her bow-tie clad assistant Brad Goreski have sadly decided to go their separate ways, effective Oct. 1.
Glenn Beck vs. Fox <b>News</b>: 'Tension' Between Beck & Network
Glenn Beck appears on the cover of this weekend's New York Times Magazine in a lengthy profile written by Mark Leibovich. In the profile, Leibovich touches on tensions between Beck and Fox News, the network that catapulted him to ...
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Good News: Dukakis Advising Democrats. ... New Scapegoat for a Lousy Economy: Fox News is Hogging All the Success. September 28, 2010 04:34 PM by Doug Powers. 53 Comments | 2 Trackbacks ...
EXCLUSIVE: Rachel Zoe and Brad Goreski Calling It Quits — Amicably <b>...</b>
Thomas Evans/PatrickMcMullan.com/Sipa "Bananas!" Celeb stylist Rachel Zoe and her bow-tie clad assistant Brad Goreski have sadly decided to go their separate ways, effective Oct. 1.
Glenn Beck vs. Fox <b>News</b>: 'Tension' Between Beck & Network
Glenn Beck appears on the cover of this weekend's New York Times Magazine in a lengthy profile written by Mark Leibovich. In the profile, Leibovich touches on tensions between Beck and Fox News, the network that catapulted him to ...
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Michelle Malkin » Good <b>News</b>: Dukakis Advising Democrats
Good News: Dukakis Advising Democrats. ... New Scapegoat for a Lousy Economy: Fox News is Hogging All the Success. September 28, 2010 04:34 PM by Doug Powers. 53 Comments | 2 Trackbacks ...
EXCLUSIVE: Rachel Zoe and Brad Goreski Calling It Quits — Amicably <b>...</b>
Thomas Evans/PatrickMcMullan.com/Sipa "Bananas!" Celeb stylist Rachel Zoe and her bow-tie clad assistant Brad Goreski have sadly decided to go their separate ways, effective Oct. 1.
Glenn Beck vs. Fox <b>News</b>: 'Tension' Between Beck & Network
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bench craft company rip off
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